Togo is an energetic start-up company that wanted to be efficient and nimble with their paid ad creative. Our challenge was to create an original video piece with a low budget and quick timeline. Inspired by Colette Peri’s stop motion pieces, we took advantage of Facebook Creative Hub’s ‘create slideshow’ to create our own stop motion. Our production team helped me rig up and edit the photography.

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FACEBOOK SINGLE VIDEO AD

The final video ad shows the Togo app replacing all of the planners, notes, and lists that a user might have and consolidating them into one convenient, digital space.

Facebook CAROUSEL Ad

The carousel format worked well to showcase the various features of the app. The full video was spliced into five shorter sequences that highlighted each feature in its own panel.