BraunAbility, a leading wheelchair accessible vehicle company, needed to launch a new campaign to promote its most popular WAV model, the converted Chrysler Pacifica. This campaign theme needed to re-invigorate the Pacifica advertising, but also reach into the core of the brand and work long-term as an overall style. I lead the charge, creating a brand campaign guidelines and applying the system to a wide variety of marketing materials including: landing pages, Facebook paid ads, and emails.

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Paid Ads + Landing Pages

Facebook Creative Hub was used to mock up and create a series of ads that lead to corresponding landing pages. The organic line element worked well to lead users through carousel ads and was continued onto landing pages. Photography used to populate these assets was shot and directed by our internal team.

Email

A workflow of emails supported the ongoing campaign. Design was kept to a simple 1-column layout so emails would display well on mobile. The blue gradient + cursive headlines + organic cropping created a sense of movement that was at the core of the ‘go’ message.