Otak’s 2023 mixed media holiday campaign Ingredients for Holiday Cheer! brought Otak’s team together to celebrate the diversity and culture in our company by sharing holiday traditions. Social posts, news pages, and digital cards linked to the campaign centerpiece: a recipe booklet of our favorite food, drinks, and music to share with each other, our clients, and our families. Full of recipes that came to life in our kitchens, and a Spotify playlist curated by employees that provided the soundtrack to parties across offices, the booklet brought us together throughout the season. The integrated multi-channel campaign was aimed at both internal and external audiences, with delivery and messaging catering to each.

In 2024, this project was honored with an Excellence Award from the Colorado chapter of SMPS.

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CAMPAIGN STRUCTURE

To create a comprehensive campaign that would work for both the Otak internal team and our external partners and peers, cohesive styling was applied across social media graphics, landing page design, digital invitations, and signage at holiday parties.

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ART DIRECTION & ILLUSTRATION

Design was inspired by vintage recipe cards, sketched imagery, and chunky serif headlines that invoke feelings of nostalgic winter cheer. AI image generation was used to create a specific illustration style that incorporated ingredients of the recipes submitted by our teams.

SPOTIFY PLAYLIST

Bringing in an audio element added another dimension to spreading the cheer! Nothing sets the tone like the sound of your favorite seasonal tunes - we took advantage of a shareable playlist that could be enjoyed not just during office holiday parties, but in the homes of our teams and clients throughout the season.

PARTY INVITES & SIGNAGE

Ingredient illustration was the motif used in a wide variety of deliverables including: cook book art, digital invitations and banners, social graphics, food labels, and even a corn hole tournament board!